Happy New Year to all! I hope everyone had a safe and enjoyable holiday season! But now its back to business; and that business is to blog or not to blog? Websites are the digital calling card of your company and typically the first contact your company will have with your business. If you have been living under a rock for the last several years, you may have missed the fact that blogging has become one of the top must-haves for company websites. Why? Let’s take a look.
While there are a number of reasons you should have a blog, one of the biggest is that having one helps you to get information out to your clients about your products and services. Remember that in the online world, content is king- and you want to put your company in a position to be the go-to information expert in your industry. In a recent study released by (Source: Hubspot), companies that blog get two times more traffic from their email campaigns than companies who don’t. While that may not seem like a lot, over time your email list will build and can then be converted into more leads.
For small businesses particularly, a blog is a way to show the world who you are and can provide insight into your company, employees, and ideas- all while generating more traffic to your website. Every post you make helps to not only bring awareness to your brand but also to promote your expertise and services. And since blogs are also one of the most cost-effective investments you can make in your marketing strategy, it’s a win-win all around! A small business that blogs see an average of 126% more lead growth than those who don’t. Now that’s a number to pay attention to! (Source: ThinkCreative)
If your goal is to build trust between your business and your potential customer, then a blog is the perfect way to do it. Readers report that after reading specialized content and learning more about the company, 60% are more inclined to do business with that company. (Source: ContentPlus ) I mean, look at it from your own perspective, you would want to know more about who you’re dealing with on the other side of the keyboard wouldn’t you?
If you are trying to understand your audience, there’s no better way than with a blog! With blog analytics, you can track your readers, shares and comments, click-throughs, and popular topics which helps you to produce better content that generates more leads.
As if these weren’t the best reasons ever- here’s a few more reasons to consider joining the realm of blogging in 2019.
- 61% of consumers turn to blogs for recommendations and make their purchases based on the blogger’s
- Businesses that have blogs and that keep them updated have 97% more inbound links. (Source: Hubspot)
- When asked about their companies blog 81% of business owners described it as useful or critical. (Source: Hubspot)
Ready to start 2019 with a new blog? Click here and let’s discuss your blog needs for the new year!
Author: Amber K. Williams